The team


David Heacock
  • User experience architect 100%
  • User researcher 100%
  • Service designer 100%
  • Facilitator 100%

David Heacock

Partner and principal consultant

Digital innovator. Leader. Outside-the-square thinker. David specialises in user experience architecture, design and digital technologies for large programs and enterprises.

A problem-solver by nature, his core capabilities also include structured innovation, leadership and design thinking, particularly in large change-adverse organisations where his unique brand of team-building and stakeholder engagement breaks down barriers to innovation and creates strong networks.

A founding partner and Director of Canberra’s iconic design house MA@D Communication, David led a team of designers, project managers, analysts, developers and creatives to stake a place in the Australian market before the company was acquired by ZOO Advertising in 2007. Multiple senior contract positions in the Australian Government ensued, where he played a leadership role in developing corporate capabilities around innovation and user experience architecture.

David recently led the Business Design Lab at the Department of Immigration and Border Protection – an internal ‘Skunkworks’ style consulting unit used by business areas to break complex problems in unique ways. He is currently working on the redevelopment of the service design and user experience of the Australian Passport Office’s internal systems and public interfaces.

Practicing what he preaches, David also develops his own innovative businesses including the start-up Stalkthis.com, an online shopping utility that monitors the prices of your favourite online products, and Suitcase, a service to help travellers trade social media potential for hotel perks. David also mentors on the ANU Techlauncher program, assisting and guiding teams of students to explore and develop start-up businesses.

View David’s full details and experience at www.linkedin.com/in/davidheacock

Philip Barnes
  • Service designer 100%
  • User researcher 100%
  • UX architect 100%
  • Technical delivery manager 100%
  • Solution architect 100%

Philip Barnes

Parter and principal consultant

Phil is a communicator. Be it through a mobile digital platform, an innovative desktop application, or across the boardroom table to senior executives relying on him to translate the technical into plain speak, Phil delivers with a knowledge built over 20 years in the design and IT industries, and a natural clarity that many aspire to but few possess.

With a career that continues to be distinguished and varied, Phil has mastered a wide range of roles from technical web development through to lead architect and project management positions within a range of high profile organisations, both in Federal Government and private industry.

Though his technical skills are as varied as his experience suggests, Phil specialises in the online delivery of software solutions. Here he demonstrates an almost virtuosic ability to execute user and business requirements through the successful implementation of intelligently crafted, responsive websites, mobile and desktop applications. He prides himself on creating seamless integration between real and digital spaces.

Further to this, Phil’s technical analysis skills allow him to comprehensively understand business requirements and convey them to senior executives in the language they speak, both to realise potential benefits and to influence project direction. Phil communicates with influence and has presented to a number of key communities the importance of user-centered and inclusive design with great success.

His core strengths are technical liaison, usability, accessibility, communication, development, social media engagement, and mobility platforms.

View Phil’s full details and experience at www.linkedin.com/in/philat101

Dan Macfadyen
  • Service Designer 100%
  • User researcher 100%
  • User experience architect 100%
  • Delivery manager 100%

Dan Macfadyen

Parter and principal consultant

Dan is the consummate go-to guy. A respected veteran of some 20 years’ standing in the design and IT industries, he’s the specialist businesses and government departments call upon when new thinking is required to deliver fresh and profitable solutions—with a track record to prove it.

His career has encompassed visual design, web design, business analysis, user research, user experience design, service design, and project management. And honed along the way, his exceptional leadership skills.

Dan’s recent experience includes the role of Enterprise User Experience Architect for the Department of Immigration and Border Protection, acting as the Delivery Manager for DIBP’s ‘Simplifying Imports’ project at the DTO, giving him a unique insight into the DTO methodology and culture.

Dan doesn’t limit his expertise the local shores.Time and again he has proven his ability to understand the complexities and nuances of the global market, delivering profitable commercial websites into highly competitive international arenas including Europe, the United Kingdom and the United States.

Online strategy development and aligning business goals with user needs and expectations may be his speciality. But Dan is also passionate about the potential of social computing and leveraging user-generated content to enable real communication between business and clients to deliver tangible business benefits. Few things are as satisfying as turning raw ideas into successful projects.

His qualifications include a BA in Communications
from the University of Canberra and a Master’s in Information Technology from the Queensland University of Technology.

View Dan’s full details and experience at www.linkedin.com/in/danmacfadyen

Mark Stocks
  • Data architecture 100%
  • Data analysis 100%
  • Data warehouse 100%
  • Data security 100%

Mark Stocks

Date specialist

Mark is a specialist in data Security, Business Intelligence and Big data Analytics.

An expert in Cyber Data Security and BI Solution Architecture holding worldwide patents with David Finlayson in computer security relevant to ensuring ‘row level security’ of the database.  Mark has sound mathematical and statistical acumen.

With over 30 years in the IT industry including CIO of one of Australia’s largest contract mining corporations, Project Director and BI architect.

Mark holds a masters degree in computing science and has consulted overseas and in Australia. He considers people the most important component of a business system and this is reflected in the architecture of his design and in the way he approaches Business Intelligence, machine learning and data security problems.

Preslav Bondjakov
  • User researcher 100%
  • Research manager 100%
  • Facilitator 100%

Preslav Bondjakov

Senior user researcher

Preslav, Stanislav’s twin brother, is also a Senior User Researcher with over 15 years of experience in managing high-profile communications and digital media research projects for government agencies. He is based in Canberra and has consulted to major public and private sector organisations, with a particular focus on government clients. Preslav specialises in delivering strategic advice on optimising digital services, through rigorous research with target audiences and key stakeholders.  He holds a postgraduate degree in social research and strategic marketing and is currently completing a doctorate in consumer psychology. Preslav has held senior research positions at leading market and social research firms in Australia and overseas.

Stanislav Bondjakov
  • User researcher 100%
  • Research manager 100%
  • Facilitator 100%

Stanislav Bondjakov

Senior user researcher

Stanislav is a Senior User Researcher with over 15 years of experience in managing high-profile communications and digital media research projects for government agencies. He is based in Canberra and has consulted to major public and private sector organisations, with a particular focus on government clients. Stanislav specialises in delivering strategic advice on optimising digital services, through rigorous research with target audiences and key stakeholders.  He holds a postgraduate degree in social research and strategic marketing and is currently completing a doctorate in consumer psychology. Stanislav has held senior research positions at leading market and social research firms in Australia and overseas.

Richard Belihomji

Richard Belihomji

Front-end developer

Richard is an innovator possessing a great talent for translating business requirements through to executing high level interactive and engaging online solutions. Richard’s innovative approach to technology is paramount to some of our most successful web projects. With experience well beyond his years and comprehension for complex issues, be it through a mobile digital platform or web development project, Richard is the go to guy for front-end interfaces.

Richard’s recent work on the Donate Life Week campaign take-over page is a testament to has adaptability, attention to detail and calmness under pressure.