Posts by admin_david


I watched with a sinking sensation as a group of business analysts, developers, architects and business owners sat in a room for hours trying to work out all of the business rules for part of a new system. Everyone had a thousand great ideas about the various conditions that might exist, the errors that could arise and the outcomes that might resolve them, but after two hours the group had still not found a way to sort, filter,...

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As User Experience professionals our core personality trait is the ability to empathise with others. Unfortunately, this can often get in the way of doing our jobs effectively. Recently, I have been coaching colleagues on the technique I call empathic disengagement – the ability to empathise with a research subject without responding to their pain. Let’s set up a scenario to help illuminate the topic. This week I performed...

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